Content and Layout

Content

Use a short but compelling title.
Ensure that the fact sheet can stand alone.
Keep text brief, use present tense and active language understandable to non-medical people.
Do not bury the headline. Put the most important information in the first paragraph. For example: “100 people died in the City of Metropolis last year who should have lived.” Use highlighting or text boxes to emphasize information.
Contact information should be visible on the front page.

Using 10-14 point font and a two column format often works well for quick readability.
Begin the document with the words “Fact Sheet” followed by a brief headline explaining the subject in lay terms.
List the date the fact sheet was produced.
Use one or two key graphs in color.
Ensure that there is adequate white space, headings, and subheadings to keep content clear and easy to read.
Provide references and electronic links for more information.
Print on heavier stock paper.
Make sure electronic copies are readily available to allow users to share and access information quickly.